If there is one advice I would give to anyone that owns a business or is thinking to start a business, I would say start building your email list.
This is a big mistake that I have done myself and I see many aspiring entrepreneur doing as well, is that they focus on building their social media presence and they don’t put much effort into building their email list.
So in this video I’m going to be sharing with you why it is important to start building your email list and how it is crucial for your business growth.
So the first reason why you need to start building your email list is that you own your email list. So what I mean by that is that you don’t own or have any control over any social media platform.
So let me explain that let’s say Robert is an amazing chef! He focused his efforts on creating awesome videos with his delicious recipes. He built a Facebook fan page with over 100,000 loyal raving fans that just love the content he shares.
All of a sudden one day he logged into Facebook and discovered that Facebook removed his fan page for someone odd reason. If Facebook was the only way he was able to communicate with his followers then Robert has a big problem now.
Meanwhile if he built his business around his email list along with his Facebook page then he can still communicate and reach his fans.
So don’t get me wrong here social media is super important these days to build your business and your online presence, but you have no control over it! On the other hand you have full control over your email list.
The second reason is that your content can reach more people directly through your subscriber’s emails.
If you remember Facebook a while back changed their algorithms .I recall when I first started my business MiniMeCity.com when I used to post something on my Facebook page it used to reach more of my fans and get a lot more engagement and then bit by bit it started reaching less and less of my followers and I had to pay in order for my fans to see my posts.
So all these social media platforms can change their algorithm anytime and your posts won’t reach all your followers. Meanwhile with email marketing you are directly reaching your subscribers with the piece of content that you’ve created.
Now the third reason why you need to start building your email list is that it’s personalized.
When somebody lands on your page and enters their email address that means that they are really interested in what you have to offer. They want to get to know you and learn more about your products and services.
So to wrap it up if you have a website and you want to turn your visitors into loyal customers then start building your email list today!
Now I would love to hear from you. Did you start building your email list? Do you have any questions about list building? Do you have any tips to share with us? Go ahead and let us know below don’t forget to subscribe to our Newsletter (Click Here) as I am going to be sharing more tips and tricks on how to grow your business online.