Promote, promote, and promote are the 3 words you need to remember. If the goal of your giveaway is to go viral and reach the maximum number of people, then you need to continuously promote your campaign. I think that this is the main reason why some Giveaways are successful while others don’t reach their goals.
Once your Facebook Giveaway is up and running, now is the time for you to start promoting your campaign. (If you haven’t read the blog post on how to how I made $6,295 running a giveaway on my Facebook page then make sure to check it out here, as I go into details on how to run a successful giveaway on your Facebook Page).
Here are some essential ways for you to start promoting your Facebook Giveaway:
- EMAIL YOUR SUBSCRIBERS’ LIST
You must send an email to your subscribers letting them know of the Facebook Giveaway you are running. (Now if you haven’t started building your email list I suggest you check out this blog post I have written about the importance of building your email list).
You want to email your subscribers a couple of times throughout your campaign. I suggest you start with emailing them couple of days before the launch of your campaign to get them excited about your giveaway, then again on the same day you launch it and then couple of times through out the campaign period.
Now if you are running a longer campaign, lasting for about a month or more, then I suggest you email them at least once a week to remind them of it.
- CROSS PROMOTE IT ON ALL YOUR OTHER SOCIAL MEDIA ACCOUNTS
So once your Giveaway is up and running you want to start sharing it on all your other social media accounts. I suggest you do that at least once a day on each one of them and so that more people would enter and join your giveaway.
- SHARE IT ON YOUR BLOG
You can go ahead and write a blog post about it so that people who visit your blog would know about your campaign. You can include all the rules of how they can enter and link your Facebook giveaway post for them to join, directly through your blog.
- PAID FACEBOOK ADS
Facebook Ads are an amazing way to promote not only your Facebook giveaway but also your products and services. I love Facebook ads and the reason why I do is that it allows you to create an advertisement for your giveaway that specifically targets your ideal customers by selecting their location, age, gender and last but not least marital status.
In the case of Mini Me City, the products offered were wedding cake toppers. The giveaway specifically targeted engaged couples that were expected to be married and thus, were most likely interested in the bride and groom cake toppers that the giveaway offered. When you target your ideal customer, they are more likely to engage in the giveaway you are offering.
There are a couple of things you can do to keep your Ad expenses low. From my personal experience, I suggest that you:
1. SELECT THE “VIDEO VIEWS” AS YOUR CAMPAIGN OBJECTIVE
Once you start creating your Facebook Ads campaign select:
- Auction under the buying type
- And then choose Video Views as your campaign objective
2. CREATE A VIDEO OR A SLIDE SHOW FACEBOOK AD
Facebook gives you the option to either select an image or a video for your advertisement.
However, it would cost less to opt for a video instead of an image. The savings you get will add up with every click made when you choose a video ad for your Facebook giveaway, which is a smart thing to do!
In the case of Mini Me City, I chose a couple of pictures and inserted them in a slideshow video rather than choosing one picture to promote. So, don’t worry if you don’t have a video ready you can always create a mini video by choosing a couple of your best images while you are creating your Facebook Ads Campaign. The best part is that Facebook allows you to choose Music from their library to go along with the slideshow! (AMAZING!!! J)
By creating a video Ad for my Giveaway Campaign I was able to get views as low as 0.005 cents and I spent a total of $199.94 through out the whole campaign (19 Day Period).
- MAKE SURE THE VIDEO/GIVEAWAY IMAGES YOU WILL USE ARE ON BRAND
When creating any artwork related to your business, you want to make sure you are sticking to your brand and overall theme. So make sure to add your logo and use your brand colors when creating your giveaway art. I love using PicMonkey and Canva to create my Facebook and Giveaway pictures to be used in my slideshow.
- PIN YOUR FACEBOOK GIVEAWAY POST TO THE TOP OF YOUR FACEBOOK BUSINESS PAGE
Facebook allows you to pin one of your Facebook posts to the top. This way it will stay at the top of your Facebook page.
I suggest keeping it pinned to the top until the end of your giveaway. This way your Facebook fans can see your Facebook Giveaway post as soon as they start scrolling through your Facebook page Newsfeed.
- PROMOTE YOUR FACEBOOK GIVEAWAY IN GROUPS
A great and a FREE way to promote your giveaway is sharing it with groups where your ideal customer is hanging out. In my case for Mini Me City, engaged couples were hanging out in wedding related groups. So, it was a great way for me to promote it there.
One thing you need to keep in mind when you are sharing your giveaway in Facebook Groups is to read the group rules. You will find that some groups would allow you to post and promote your giveaways and other groups won’t.
So, to be on the safe side make sure to read the Group RULES thoroughly before you go ahead and share your giveaway.
- PROMOTE YOUR GIVEAWAY ON YOUR PAGE DAILY
We tend to forget that not all our Fans see our posts. Therefore, by posting your giveaway and sharing it on your page daily, at different time zones, you will increase your Fans’ accessibility to the content you post.
Please don’t hesitate to tell me below whether you plan to run a Facebook Giveaway or whether you already have. If so, how did you promote it? Do you suggest something new, any additional information or tips you have? Please share them with us in the comments below.